Perception on Consumer’s Mind
April 26, 2007 – 8:04 pmI asked a friend’s opinion on which brand to get for a gadget that I was planning to buy. He suggested a brand that I used before and faced so much problems with it that it has put me off the brand forever, unfortunately.
He told me that the brand he recommended is actually not that bad and that he was the biggest reseller of this brand name a couple of years ago that he was invited to tour their manufacturing plant in China.
However, once I have used a product and found it not up to MY standard, the perception of the brand name is already formed in my mind and it is hard to shake the low confidence. Even if it is given to me free, I will think twice about using it, because imagine the hassle if the item breaks down and I will have to waste time and money salvaging my data and getting it repaired. Reliability is especially important to people like me who are low-tech and do not relish the challenge of repairing something.
My friend told me that he had the chance to listen to one of the top gun’s inspiring speech, who said that their sales have improved by leaps and bounds after a rebranding. Well, the bottom line is actually in the quality, not a new package or slogan.
So, no, I still will not get this brand although they are cheaper than their competitors.
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