Targeted Marketing
October 20, 2007 – 8:45 pmBeing a marketer, the important thing is to market your product or service to the right group of people. I believe this is called targeted marketing. This is a group of people who already are looking for this product or service that you have and if you present yours to them, they will have a new option to look into.
Martin Worldwide is a company that has taken targeted mailing lists to heart. They have many lists, or leads, that companies buy so that they are more on target with their marketing efforts.
For example, a mortgage broker would want to buy a mortgage list and this list could be from a certain geographical location or with people of a certain age group. This would further narrow down the broker’s target but will see a higher conversion rate.
I guess, in this case, it is up to the mortgage broker the kind of approach he wants to take and Martin Worldwide is there to provide him with a list of people who are truly interested in getting a mortgage or a refinance.
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