The Importance of SEO
March 27, 2008 – 11:50 pmEarlier today, I was chatting with a friend who is a blogger, though she does not run an ecommerce store. Anyway, we were talking about driving traffic to our sites and how more traffic would better increase my sales and her advertising rates. I was surprised to learn that since my last chat with her, which was almost a year ago, from a hundred unique visitors back then, she is now hitting over a thousand unique visitors per day!
I asked her if she engaged the services of a Search Engine Optimization company because really, that marked improvement could only be done by a professional company! However, my friend said that she did it by herself and already planning to drive even more traffic to her blogs.
What galled me was that she refused to share her secret with me and told me that if I do not want to learn Search Engine Optimization myself, then I might as well pay someone else to do it. I know that with my site optimized for the search engines, I would be able to garner more organic traffic, meaning traffic that arrived to my online store via the search engines. I read that a fully optimized site would see a jump not only in traffic as the site would be returned higher and higher in search positions but also an improvement in sales volume.
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