Archive for the ‘Business & Marketing’ Category
Wednesday, April 18th, 2012
Swiss company, Nestle, is celebrating its 100th year in Malaysia. Its communications director, Mr. Khoo, advised companies to invest in and build their brands, instead of just cutting their prices, which would eventually hurt their profits.
This is very true, seeing that if we have a solid brand, we are ...
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Tuesday, January 17th, 2012
I met a lady recently and she told me that she is a designer and manufacturer of uniforms. I asked her if she does school uniforms only but she said all types of uniforms, including medical uniforms. Apparently, she is quite well-known, but I don't know her. Maybe I have ...
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Thursday, October 13th, 2011
As an online seller, my friend finds it difficult to promote her store. As with most small business holders, she runs on a tight budget. I have been on that road before and I can definitely understand what she is going through.
What I did was to give away promotional ...
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Friday, September 23rd, 2011
A friend told me that she is setting up a boutique. She used to sell clothes online but has decided to expand it offline. As a new brick-n-mortar business owner, she has a lot of new things to learn, she said. Luckily, she has people to help her plan her ...
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Saturday, July 2nd, 2011
A friend is venturing into online selling and has a new store. She asked me for suggestions on making her store more friendly, and since I ran an eCommerce store myself, I told her that she should remember to include Thank You Notes in the packages she sent out.
Thank ...
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Tuesday, May 17th, 2011
My friend recently started a handicraft online store. At first, business was pretty good but according to her, growth is stagnant now. She says she needs to continuously come up with new designs for sale. Recently, she has been trying to make clothes for dolls that requires plenty of different ...
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Friday, May 6th, 2011
A friend, who runs an architecture and construction firm, told me that he has just relocated his office. He said business is slack and he is afraid that soon, he may have to operate from home. While he is not the first business to downsize like this, he should be ...
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